Learn how to use blog posts, email, newsletters, LinkedIn posts, podcasts, and videos to build trust, showcase your expertise, and attract clients to your business.
In today’s economic climate, effective marketing requires both push strategies (direct outreach) and pull strategies (inbound marketing). In this webinar, you’ll learn the fundamentals of content marketing for translation and interpreting companies, as well as advanced freelancers looking to attract direct clients.
You will learn how to:
- Understand why an email list is the foundation of a successful content marketing strategy.
- Turn one weekly idea into multiple pieces of content, including blog posts, social media posts, newsletters, videos, and podcasts.
- Use LinkedIn as a powerful microblogging platform to connect with potential clients.
- Find inspiration and generate ideas for your content marketing efforts.
- Avoid common content marketing mistakes and learn when and how to outsource content creation.